Mediafleet & The Three Pillars of Sustainability
REDUCING CARBON OUTPUT
Mediafleet introducing new 'green' initiatives
This process for businesses, however, is challenging. There is no single definition of sustainability, and the act of introducing new ‘green’ initiatives could be viewed as a contradiction to what a branding business actually does. For example, supporting real sustainability means encouraging customers to consume less, and that goal stands in direct contrast to many companies’ business models, which is to expand and sell more of their product. For Mediafleet, this could mean a request for more complex vehicle graphics.
SUSTAINABLE NON-PVC VINYLS
sustainable business practices
Mediafleet maintaining brand effectiveness
Mediafleet recognises that the benefit of implementing sustainable business practices can build goodwill with increasingly environmentally conscious customers and it is this business plan that will maintain our business growth whilst attempting to minimise the amount of vinyl used.
INCREASINGLY ENVIRONMENTALLY CONSCIOUS CUSTOMERS
FURTHER READING
Mediafleet & The Three Pillars of Sustainability
The Mediafleet approach to sustainability is the same approach we adopt to all aspects of our business – we identify the most important aspects and define procedures to enable is to achieve our goals. Although sustainability is a vast topic with many initiatives, Mediafleet has focussed on three important areas that significantly improves sustainability.
FEATURED ARTICLE
Lyreco - Expanding the Automotive Green Agenda and Sustainability.
The last decade has witnessed a growing awareness of the need for sustainability across the worldwide automotive market. We are all now very much aware that environmental change can only take place when important blue-chip organisations address the green issues from every angle – and that is exactly what Lyreco has set out to do with their new fleet.
