The Question is Not ‘How’ but ‘Where’ Do You Like Your Coffee?
‘Lavazza Professional’ is 100% dedicated to providing great coffee moments… in the workplace. Their network of vending systems being supported by the Lavazza fleet and branded by Mediafleet.
The great thing about my role at Mediafleet is that I get to write articles about the work we do for some of the greatest and best known brands in the UK, and even around the world. From Avis and Europcar in the rental sector to Western Power Distribution and Octopus Energy in the utility sector and many more besides. So, I was delighted with this opportunity to describe the work we have been doing with a world-wide coffee leader – Lavazza.
Lavazza origins date back to 1895 when the founder, Luigi Lavazza, opened a small grocery store and discovered the concept of coffee blending. Luigi founded the Luigi Lavazza Company in 1927.
Today, Lavazza is part of Luigi Lavazza S.p.A., consisting of about 30 total companies.
In 2018, Lavazza acquired the Mars Drinks coffee business from Mars gaining a presence in the business-to-business space. Hence, the Lavazza Professional division was born.
In December, Mediafleet was appointed as the ‘vehicle graphics provider’ for the ‘Lavazza Professional’ division to brand around 100 in-fleeted vehicles all supplied by Zenith.
As the vehicles were already out in the field, Mediafleet arranged ‘pop-up’ workshops at strategic locations across the UK for the graphics application. Drivers within that region were then allocated a time for the branding of their vehicle. The Mediafleet application team then got to work…
To date, Mediafleet has completed 85 vehicles and the project is on track to complete on time.