Cost efficient, high impact branding for Enigma
The challenge
Alan Scott for Enigma says, “With a combined vehicle program of 150 LCV and HGV we required a vehicle design that really stood out from the crowd; so we presented a design brief focused on high impact branding but at cost-efficient pricing.”
One Shop Stop
Mark Stevens of Zenith says, “We recommended Mediafleet to help Enigma create a brand new design for their fleet of Renault and Toyota vehicles. The dedicated design team, combined with the production capability and in-house fitting team, provided a ‘one-stop-shop’ service.”
The Solution
The Enigma team collaborated with Mediafleet on the vehicle designs. James Parry, head of design at Mediafleet says, “we were furnished with a striking colour palette and the iconic ‘e-logo’. The fact that the vehicles are finished in black from the factory enabled me to maximise impact through dynamic contrast. After we presented a series of concepts the design was signed off by the Enigma management team.”
The designs went in to production at the Witney production facility and the application is underway at BCA in Southampton.
The Outcome
Mark Stevens says, “Zenith are extremely pleased with the outcome of this project. Every aspect of graphics provisioning has been met with a professional approach and attitude. There was a seamless integration of design, production and application as Mediafleet liaised with all parties, including the Renault and Toyota supply chain.”