Seamlessly re-branding 3,500 SSE vehicles, both new and in-fleet.
The Challenge
Gemma Trew of SSE comments, “My challenge was to ensure the highest quality of service and brand visibility in rolling out our new identity across the SSE vehicle fleet. I recognised early on that I would need a responsive, innovative and most of all reliable organisation to do this”.
No-nonsense attitude
Gemma Trew of SSE comments, “Working with an external branding team can sometimes lead to conflict; but I felt confident in my decision to engage with Mediafleet. Their listening and learning approach and no-nonsense attitude has been refreshing and I now know that my intuition was spot on”.
The Solution
Gemma Trew of SSE comments, “The Mediafleet artwork team worked closely with our agency to take what was essentially a 2D graphic and create a 3D brand that would meet the exacting standards of SSE. Not only was this process seamless but the graphics had to be guaranteed to work on all vehicle types”.
The Outcome
“Through 2014 – 2016, we commissioned Mediafleet to brand some 3,500 vehicles that included both new vehicles and in-fleet re-brands.
My decision to work so closely with Mediafleet through this process has reinforced our brand – the vehicles are smart and recognisable and ‘work’ on all vehicle types.
Of course, it is a big decision to alter established and recognised brand graphics but I am happy with the outcome and continue to use Mediafleet as our preferred supplier”.