Operational Efficiencies – The key to the successful LKQ Euro Car Parts Rebrand

As part of a strategic sourcing review, Ted Sakyi (Head of Group Fleet UK & ROI of LKQ Euro Car Parts) and his team, issued a UK wide formal tender to identify a vehicle graphics partner to undertake a complex phased roll-out. Mr Sakyi recognised that he needed a graphics supplier that could meet the demands of this project, in particular, the volume of vehicles and the disparate nature of over five hundred vehicles that needed branding whilst ‘on active duty’ in the field, plus nearly 500 factory order vehicles.

Mediafleet was awarded the contract in July 2020.

The Mediafleet account services team assigned to LKQ ECP liaised closely with the LKQ ECP team to understand the intricacies of the project and developed a project plan to meet the needs of the customer. Barnaby commented, “As with all large volume projects, we are experienced at ‘plugging in’ to existing supply chains to understand vehicle supply, PDI et cetera, in order to arrange convenient and efficient graphics fitting – at times and locations to meet the needs of the client.”

The task was divided into four phases:

• 400 Ford Courier Vans – These vehicles were supplied by Ford in 2019 and were in-fleeted at branches throughout the UK and required the new branding. Mediafleet’s account services team liaised with the branch managers all over the UK to create a retrofitting schedule.
• 499 Ford Connect Vans –The graphics were produced at the Mediafleet factory in Witney and fitted by the Mediafleet team of in-house vinyl applicators.
• 108 Andrew Page Vehicles – Following the LKQ ECP acquisition of Andrew Page, these working, in-fleeted vehicles are spread over 27 branches. Mediafleet built a fitting schedule with branches.
• VW Transporters – LKQ ECP procured a batch these vehicles.