Mediafleet beats annual sales record by 50%
Leading branding specialist Mediafleet has exceeded its forecasts to record a 50% year on year increase in sales revenue.
A strategy to provide more creative and design support for customers, at the same time as investing heavily in production equipment and new specialist staff saw the business capitalise on healthy demand for branding in a resurgent fleet market after the COVID pandemic.
The company found that not only did customers wish to update graphics for new factory orders, but they also pushed to change existing fleet vehicles. This meant that Mediafleet was engaged with several large projects to implement sweeping changes to the look and brand messaging across their customers’ entire fleets. During its latest financial year the number of vehicles branded by Mediafleet regularly reached 350 x per week.
Alongside its fast growing sales, Mediafleet is amongst a select group of graphics specialists promoting a fully recyclable branding platform for fleets, and Barnaby sees this as a key driver in the company’s continuing strong order book.
“I’m excited about the months ahead. Yes, it’s a difficult time economically for the country and things are never straightforward, but I love challenging our customers to do more with their fleet branding and we will keep focused on what we are good at. We will keep pushing forwards.”