Mediafleet Provide Striking new Livery for Zipcar Brussels
Zipcar, the world's leading car sharing network have just launched their first floating car sharing service in Brussels and Mediafleet are delighted to have been a part of this exciting project.
Mediafleet were awarded the Zipcar UK fleet branding contract in early 2015 and since this time have not only delivered branding for all the UK fleet but have also assisted with the livery of vehicles within Europe. Zipcar now operates in over 500 cities and offers some of the most flexible car sharing options available, the latest roll out in Brussels will expand Zipcar’s service and inevitably the size of the Zipcar fleet.
The floating service allows members to pick up and drop off at any Zipcar location within a set geographical area and so provides a cost efficient and flexible way to get across the city. Zipcar wanted the branding to reflect the nature of this flexible "journey" across the city and commissioned London based design agency JKR Global to come up with the new livery design. The finalised vehicle branding consists of playful depiction of journey lines with the Zipcar logo at the start and end of each journey. There are a total of 48 different "journey lines" in 5 different colours all taken from the Zipcar brand pallet. Mediafleet worked very closely with JKR Global to ensure that the designs would work on the Peugeot 208 and prepared all of the artwork for all 48 alternative specs and colour options. Mediafleet provided templates for each "journey line" design on demonstrator vehicles both in the UK and Brussels and even provided Miniature prototypes for Zipcar during the process. Mediafleet's James Parry (Designer and Print Technician) comments:
"I was lucky enough to be involved with this project from the first design stages right through to digitally printing and kit manufacture, and I think the finished vehicles look great on the road! The whole project went smoothly and was delivered right on time, and I'm looking forward to working with Zipcar again in the future"
With artwork approved and all demonstrator vehicles signed off, Mediafleet began manufacture and dispatch of over 250 vehicle livery kits to Brussels.
No doubt a demanding but very exciting order - this new fleet for Zipcar looks fantastic and only adds to Zipcar's increasing and impressive brand presence on the roads throughout Europe.
For more information about Zipcar's flexible car sharing services please visit their website www.zipcar.com
Looking to expand your fleet branding across Europe? Mediafleet has extensive experience in providing vehicle branding solutions across Europe and indeed internationally. Please contact our sales team via the contacts page for further information.