Mediafleet launches new Specialist Design Service.
Mediafleet is now offering a 'from the drawing board' concept design facility; fleet customers new and old will have access to this useful resource and will be able to work with Mediafleet's designers to deliver new concepts, which properly take advantage of the branding technologies available.
It is clear that companies are continuing to increase focus on maximising the branding value from their vehicle fleets, and in a competitive market place brand managers need to make sure that they have a true grasp of just how effective the latest livery systems can be so that they do not fall in to the trap of running their fleet branding on yesterday's technology. Mediafleet's design team, with its specialist knowledge of the industry, and related vehicle media products, is on hand to help brand managers to create the next generation of fleet branding initiatives.
A recent case study which highlights the value for clients of using the Mediafleet Design Studio for concept work is with new client, cleaning services company, DF Williams. DF Williams approached Mediafleet and asked for new concepts, which would bring their fleet up to date yet, concurrently maintained their corporate look and colours. A design was drawn up, agreed and rolled out across the Fleet.
Studio Designer, Joanna Vernon-Smith comments; "It was an interesting brief, to try to move the corporate look and feel of the company vans on a step, whilst honouring the original company logo, and the three established colours. Sometimes a tighter brief allows for a more creative design because it channels your ideas earlier and allows more time for refinement."