Role of Colour in Fleets
Colour is everywhere in the modern world. Everything we see or visualise, colour contributes to that impression. Colour can influence a persons thinking, affect their mood, and change their actions. It’s used in every form of corporate communication, subtly reinforcing the brands of companies across the world. Colour used effectively strengthens your brand, and reinforces the key messages you are imparting to the consumer.
In the UK companies in general have been unable or unwilling to fully use colour to this effect on their commercial van fleets. This has led to the current scenario, where approximately 80% of commercial vans on the road are white. The pre-dominance of white vans on the roads means it’s harder for a companies commercial fleet to differentiate itself from the crowd, and fully support the corporate branding.
Mediafleet is dedicated to allowing more business to use colour as part of their branding strategy. Our vinyl wrap solutions allow companies to colour their fleets with any colour, not just limited to manufacturer paint offering or more expensive and lengthy SVO paint finishes. Our customers can opt for either the self coloured vinyl wrap option, or go for a totally bespoke digital printed wrap livery, exclusive to their company. The images above illustrate perfectly how colour can enhance perception on a vehicle. The far left image shows the van before Mediafleet treatment. Following some minor body repair the Mercedes Sprinter was transformed into an eye catching, brand enhancing vehicle, generating significant positive exposure for the client.
 All the colours of the rainbow - a sample selection of the vinyl ranges we utilise
For further information on how Mediafleet can transform your commercial fleet and benefit your business, please go to our products page, or alternatively click on the contact Mediafleet link and get in touch.
|
