Waitrose appoints Mediafleet to rebrand their home delivery fleet.
30.09.2011

Having been the preferred supplier of vehicle branding to Waitrose for 3 years, Mediafleet has now secured a large scale re-brand contract with the food retailer.

Mediafleet is branding the entire 400 plus strong vehicle fleet of new and existing vehicles. New vehicles will require the new livery in the first instance, whilst existing vehicles will require a carefully planned Mediafleet re-brand operation involving both decommissioning and new livery application. Work is taking place both off-site at Waitrose locations as well as at Mediafleet's main production facility in Witney.

Jack Riley, Mediafleet's account manager for Waitrose business, explains;

"This type of vehicle branding project is exactly where our expertise and experience lies. We hope that by working together with the Waitrose.com marketing team to develop this striking new livery concept, we will now be able to showcase our project management skills by supplying and installing the livery across the fleet."

Re-branding the Waitrose.com fleet will further demonstrate Mediafleet's capability and reliability as vehicle branding supplier to the nation's leading commercial fleets.

For further information please firstly call our Head Office on 01608 664931 or email sales@mediafleet.co.uk