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Mediafleet on hand to help re-brand Wiltshire Council fleet Tue 05/05/2009 As from April 1 2009, the five councils in Wiltshire merged to create one unitary authority resulting in a need for an overhaul...

Getting the message across

Posted on Wednesday, 24 December 2008 09:26AM by 24 Dec 2008

In the run up to the festive period, Mediafleet’s expertise was called into assist a high profile Christmas drink driving campaign backed by Diageo and their Johnnie Walker Brand.

The project required Mediafleet to brand three London taxis with the eye catching designs, along with assorted sales support material. The task was made trickier by the short deadlines the Mediafleet team had to meet, combined with the stipulation the material had to be easily removed the next day with no damage or adhesive residue to the host vehicles.

Mediafleet were able to deliver on all levels for the client Just Marketing, enabling them to run a high profile campaign hitting national TV, press and numerous motoring websites. The campaign was given added backing with support from London Mayor Boris Johnson, along with F1 Champion Lewis Hamilton. Along with the image below please follow the links to view some additional footage of the event.

All at Mediafleet would like to take this opportunity to wish all our clients and future clients a Merry Christmas, and a safe and prosperous New Year.

http://news.bbc.co.uk/1/hi/england/london/7776859.stm
http://www.f1fanatic.co.uk/2008/12/11/lewis-hamilton-and-mika-hakkinen-drive-taxis-in-drinking-campaign-video/