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Digital Printed Wrap Livery
For the majority of businesses, outdoor media plays a vital role in their media mix. Outdoor media can reach consumers not exposed to newspaper or TV campaigns. Indeed used as part of an effective communications mix targeted outdoor communication can compliment other elements of the communications plan. According to government statistics from 2000, 73% of all UK households have regular access to at least one vehicle, generating a massive potential audience.
With that statistic in mind, as part of an outdoor advertising strategy, digitally printed ad-wrapped vehicles deliver fantastic impact and significantly increase depth and frequency of brand communication. Visually stimulating, they can educate, entertain and inform, reaching consumers - your customers - where often TV, newsprint or radio is ineffective.
The images above show (1) Stelios from easyGroup taking delivery of his first easyBus Sprinter; (2) the new printed wrap livery on the Everest fleet; (3) as well as fleet vehicles, we also provide digital printed wraps for promotional vehicles.
Mediafleet is dedicated to releasing the latent advertising opportunities in a company vehicle fleet. Using the latest technology, a specially formulated vinyl film and 6/8-colour digital printing process, we can develop a digitally printed ad-wrapped livery that is truly advertising efficient. Fully wrapped, a vehicle represents a unique mobile outdoor media, but at considerably less cost than more traditional outdoor formats— billboards, posters, bus rears and taxis. Mediafleet ad-wrapped vehicles reach upwards of 16,000 OTS per unit per day* * OTS (Opportunities To See) claim is supported by 3M“MOVIE” software—Measurement Of Vehicle Image Effectiveness— built around DETR Demographic and Traffic Flow Data
Ad-wrapping your fleet can offer unparalleled advertising value. With Mediafleet the production costs of digitally printing ad-wrapped vehicles is a fraction of the cost of accessing alternative media in the open market. If this concept has set some ideas buzzing away, please contact Mediafleet where we will be delighted to discuss your companies unique needs further
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