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Mediafleet on hand to help re-brand Wiltshire Council fleet Tue 05/05/2009 As from April 1 2009, the five councils in Wiltshire merged to create one unitary authority resulting in a need for an overhaul...

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Posted on Thursday, 30 November 2006 12:12PM by 30 Nov 2006

New look Everest hits the roads

The first batch of new look Everest-branded vehicles will take to the road this month as Everest launches new livery designs for all its new delivery vehicles. The new designs are a collaboration between Everest, the London based design agency Keescott, and vehicle branding specialists Mediafleet.

Mediafleet were originally approached over two years ago – the challenge at that time was to see if Mediafleet’s self coloured vinyl wrap system could be used to replicate the traditional Everest painted vehicle livery. Following client satisfaction Mediafleet became the livery supplier on all new Everest vehicles.

As the relationship strengthened, Everest was keen to see how digital printing technology could improve their brand presence on the roads. Mediafleet were able to show a variety of printed wrap examples, illustrating how powerful this media could be. Following a period of design consultation and refinement, the finalised versions were put into production.

Duncan Bland, Everest Marketing Director, commented “Our vehicle livery had become a little old fashioned and failed to communicate the rapidly expanding range of products Everest now supplies. We wanted that plus our service promise, our energy and our enthusiasm to be the best incorporated into the new designs.

“Our new livery reflects those aspirations and the vibrancy within the business and delivers our products to our customers’ homes with style and panache."

Managing Director of Mediafleet, Colin Smith, “Everest is able to enjoy the full benefit of the latest digital printed wrap technology. It has a fleet of new Ford Transits, each in one of four colours, creating the right impression with thousands of people every day.

“There is no doubt that these stunning vehicles will do a valuable brand-building job for the company. Once the lease term of the vehicle expires, the vinyl wrap can easily be removed to enable the leasing company to sell their vehicles in pristine condition, pushing down lease costs and thereby maximising revenue”.