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Mediafleet announces their new division Motamedia

Posted on Wednesday, 05 September 2007 02:13PM by 05 Sep 2007

Mediafleet is pleased to announce the launch of their new division Motamedia, the new name in outdoor advertising.

Now taken to the road – a spectacular campaign of “moving poster sites” up to 13.3 metres long and 3.7 metres high.

The launch campaign, which involves a fleet of 30 articulated lorries, fully wrapped in impactful, digitally printed vinyl graphics, carries the strapline ‘Get Your Advertising Moving’. Other straplines supporting the campaign are ‘make your ads go further’ above an image of a dog with a long body, ‘Get yourself spotted’ splashed over a leopard print image and ‘Stretch the visibility of your ads’ showing an image of an outrageously stretched limousine.

The Motamedia website can be viewed by logging on to www.motamedia.co.uk . To get your advertising moving, Motamedia covers most areas of England, Scotland and Wales. The detailed website offers the opportunity to identify your target regions, develop a concept to fit your campaign, choose your vehicles and choose the vehicle routes.

By use of and 40ft and Double Decker trailers, to name but a few, Motamedia offers the opportunity to advertise on an even larger scale and promote brands as the vehicles move between cities, on motorways and are seen by thousands of motorists, passengers and pedestrians.

The launch is the culmination of months of research into the audiences likely to see Motamedia ads. The company’s research has shown that the concept of a ‘moving billboard’ is an excellent platform for advertising campaigns, reaching a wide audience in an area uncrowded by conflicting images.

Colin Smith, Managing Director of Mediafleet comments “We are delighted to launch the Motamedia proposition after months of careful research. The campaign is intended to generate awareness of the potential of advertising on this medium and the benefits of reaching consumers in a cost-effective way. Although the ads are intended show the impact of the medium, we look forward to explaining the strategic benefits of advertising on the move to media buyers and brand owners in the coming months.”

Productions of all Motamedia graphics are produced by the Mediafleet team at our workshop in Witney, Oxfordshire.